Using coupons and reviews to grow repeat purchases

Why repeat purchases matter

Acquiring a new customer costs more than selling again to someone who already trusts you. Coupons and public reviews are the two levers Martivo gives you out of the box to raise that repeat rate.

Coupon plays that work in Pakistan

Keep codes short and memorable. Share them on WhatsApp after delivery, not only on the website. A small percentage off the second order often beats a deep discount on the first.

• WELCOME10 — 10% off first order (optional; some stores skip this to protect margin).
• COMEBACK15 — 15% off for returning customers, shared in the shipped/delivered WhatsApp.
• FREESHIP — free shipping over a basket threshold instead of stacking % discounts.

Setting coupons in Martivo

Create coupons from the owner dashboard with a code, discount type (percentage, fixed, or free shipping), optional minimum order amount, and start/end dates. You can limit usage and scope coupons to specific products or categories when you need tighter control.

Reviews that convert

Enable storefront reviews in settings. Ask happy customers for a short review after delivery — a WhatsApp follow-up with a direct link works better than a buried email. Moderate if you want, but publish real photos and honest ratings; empty 5-star walls look fake.

• Feature top reviews near bestsellers on your homepage.
• Reply to critical reviews with a fix — future buyers read the reply.
• Never invent reviews; Martivo is built for verified purchase flows where available.

A simple monthly loop

Week 1: launch or refresh one coupon. Week 2: message recent buyers for reviews. Week 3: feature the best review in your announcement bar. Week 4: create a small “review reward” coupon for customers who left feedback. Repeat.